For Culture Mag’s CULT100, social-first content was captured alongside the editorial shoot, translating high-profile talent into intimate, in-the-moment assets. Working with David Jonsson and Carey Mulligan, the focus was on framing and capturing moments that feel unfiltered yet considered aligning with the magazine’s tone while optimising for platform-native performance.

The resulting content was published natively on David Jonsson’s Instagram, extending the reach of the feature through a more immediate, audience-facing lens.